Site: Banca Sella Money Laundering

Having lived in California for most of the past 45 years, I have developed a natural fondness for good wine. The state is full of it, and opportunities to taste the dizzying array of varietals grown here are abundant. Of course I'm not the only one who has figured this out. California wines are known and appreciated the world over, and the prices of the top tier brands reflect that appreciation. Herein lies the rub. In hard times, are we reduced to drinking cheap swill while we struggle to make the rent, or are there affordable alternatives that can satisfy our more refined tastes until the world regains its economic balance and our wallets refill with Benjamins? My purpose here is to search out good, and if possible, really good wines that can be purchased and happily consumed by Mr. Everyman for pennies on the gourmet dollar. We also want to point out wines that are not worth the money no matter the price. It's not impossible and I'll give you a couple of reasons why I feel this is a doable endeavor.

Wineries Need To Sell Wine

Sounds simple, but there are a lot of wineries making really good wine that are suffering from the economic downturn just like the rest of us. While I don't wish ill on anyone, their plight works in our favor. In addition to the natural pressure to lower prices for increased sales, many of these wineries are sitting on substantial inventories of last year's vintage when this year's vintage comes in looking for barrel space. And this brings us to our real opportunity.

Private Labels and Mass Marketers

In an effort to reduce inventories and generally stay afloat, premium wineries have three principal choices: lower prices (at the risk of damaging their premium reputations), shuffle the goods to an affordable "entry level" brand to mask the selloff, or sell their wine in bulk to mass marketers like Costco and Trader Joe's to be repackaged under those chains' private labels. Either way, the budget wine consumer wins. The game now is to track these wines down and get them home in time for the barbecue.

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